A new chapter in RV innovation has begun as Braxton Creek proudly announces its rebrand to Bontrager Outdoors. Backed by a legacy of quality craftsmanship and a renewed focus on empowering adventurers, this rebrand signifies more than a name change—it’s a commitment to elevating outdoor experiences for customers and dealers alike.
A Legacy Reimagined
When RV industry veterans Jason and Austin Bontrager acquired Braxton Creek in early 2023, they brought with them decades of expertise and a bold vision for the future. Building on their leadership at iconic brands like Jayco, the Bontragers aimed to transform Braxton Creek into a brand synonymous with adventure, reliability, and innovation.
“We are thrilled to announce this exciting change and new chapter in our company’s story,” said Jason Bontrager, Co-owner and CEO. “With Bontrager Outdoors, our vision is to provide our dealer partners and end-users the best value in the industry from a name that is known and respected.”
New Name, Same Commitment to Quality
The rebrand to Bontrager Outdoors is more than a cosmetic update. It reflects a deep understanding of what adventurers value most: high-quality products, innovative features, and exceptional customer support. While the name and lineup are evolving, the brand’s commitment to affordability and craftsmanship remains steadfast.
Expanded Product Lines for Every Explorer
As part of the rebrand, Bontrager Outdoors is redefining its product lineup for clarity and growth:
- Small Line: Formerly the Bushwhacker series, this line includes trailers 10–12 feet in length.
- Standard Line: Formerly the Bushwhacker Plus series, featuring trailers 15–17 feet in length.
- Radical Line: This unique product line now stands on its own, emphasizing bold and innovative designs.
Adding to the excitement, Bontrager Outdoors will soon unveil two new camper models and introduce innovative features across the product lineup, bringing fresh options to outdoor enthusiasts.
Looking Ahead: A New Digital Experience
To complement the rebrand, Bontrager Outdoors is developing a new website to showcase its product offerings and innovations. In the interim, the Braxton Creek website will remain live to serve dealers and customers, with plans to redirect to the new Bontrager Outdoors site upon launch.
A Name You Can Trust
The Bontrager family’s 30 years of experience in the RV and camping industries bring unparalleled passion and insight to their products. “We understand what it means to explore, camp, and adventure in the great outdoors,” said Austin Bontrager, Co-owner and COO. “We’re proud to put our names on products that reflect our commitment to innovation and quality.”
Experience the Future of Adventure
Whether you’re a seasoned traveler or new to outdoor exploration, Bontrager Outdoors is ready to inspire your next adventure. With new models, expanded product lines, and a fresh brand identity, the company is set to redefine the RV experience.
Stay tuned for the launch of the new Bontrager Outdoors website and follow along as they continue to build a legacy of unforgettable adventures.
For more information, visit BraxtonCreek.com.